Timeline of Victoria's Secret
January 23, 2019
Brand timeline
- 1977, Victoria’s Secret is founded by Roy Raymond in Palo Alto, California
- 1982, L Brands acquires Victoria’s Secret, consisting of six stores and a catalogue, for $1 million
- 1995, Victoria’s Secret holds its first fashion show
- 1998, VictoriasSecret.com is launched
- 1998, Intimate Beauty Corporation is created to develop and build a portfolio of distinct beauty businesses. Victoria’s Secret is the first brand in its portfolio
- 2004, Victoria’s Secret introduces PINK - a lifestyle brand celebrating university-age women and campus life
- 2008, Victoria’s Secret makes history with 30-second Valentines Day ad that airs during second half of Super Bowl XLII
- 2008, Victoria’s Secret enters social media with a Facebook page
- 2009, Victoria’s Secret Beauty and Accessories stores debut in international airports and tourist destinations around the world
- 2012, Victoria’s Secret opens its first full-assortment stores in London on New Bond Street and in Westfield Stratford City
- 2017, Victoria’s Secret opens its first full-assortment store in Shanghai, China
Sources; L Brands & Wikipedia
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