For the Proposed Consumer Demographics moodboard, I decided to reflect on what Victoria's Secret is already. To begin, the stores are set out to feel very luxurious and the price point is quite high. I decided that I should keep those things to an extent to maintain the brand image. 

The type of consumer I aim to attract would be aged 21-38, who are after the luxury aesthetic that Victoria's Secret has, and can afford to spend a little bit more on fancy lingerie. Currently, the consumer demographic of Victoria's Secret is quite young, which is worrying because it is portrayed as a fairly provocative and sensual brand. This could be due to featuring young, famous models such as Gigi Hadid and Kendall Jenner on the runway, whom of which these young girls look up to. The body-sprays are also a big selling point to the young consumers, which could be due to how they are packaged and marketed. This should be rethought in order to mature their audience slightly.

The Victoria's Secret brand also features very famous, very confident models. I would like to translate this to the consumer, by making them feel empowered too. The proposed consumer of Victoria's Secret would shop there because they want to feel not only sexy, but also confident and powerful. This is why I included the quote 'girlboss'. I think Victoria's Secret should focus more on quotes like this rather than the current 'bombshell' and other sexually anti-empowering words. 

I have included an image of girls of all different ethnicities and body-types because I think Victoria's Secret should start catering to all girls, not just the ones who look like their angels. Victoria's Secret should be a shop that is empowering to all body types.