At present, Victoria's Secret's biggest competitors in the USA are Aerie and SavagexFenty. These are both brands which heavily promote body-positivity and diversity, making them more relatable to the average consumer. My idea for the proposed market position consists of Victoria's Secret becoming more inclusive like their competitors.

For the 2018 fashion show, Victoria's Secret brought in model Winnie Harlow. Winnie has vitiligo, a condition that affects the pigment within the skin. They received a lot of praise for including a model who wasn't the traditional white, blonde, perfect model. I believe Victoria's Secret should take this even further and include a range of body types and potentially include models with disabilities to make their brand more inclusive and relatable to consumers.

I included a picture of a male model to suggest the idea of using men within the Victoria's Secret brand. Whether this be making a more gender-fluid, unisex collection or even bringing out an entire menswear line, this would be an interesting move for Victoria's Secret, and would definitely get a lot of people talking. This could open up a lot of opportunities for the future of Victoria's Secret.

I have included a range of body-positivity quotes, as I believe Victoria's Secret needs to re-assess the kind of model they use and again make their brand more inclusive and diverse. The idea of promoting extremely thin, unrealistically fit models is unhealthy for their audience, as well as not relatable. There is no reason why Victoria's Secret cannot continue to sell the 'fantasy' but with a range of body types and imperfections.