I made my first moodboard based on Victoria's Secret's current social media/influencer marketing. 

The first image is a photo of a girl in front of a big Victoria's Secret sign. I chose this image because a lot of social media posts recently (particularly Instagram) are of influencers posing in front of walls of interest. Victoria's Secret is engaging with this trend by implementing their own feature wall, which could then have the potential ability to geo-tag and hashtag to connect social media users together, as well as with the brand.

I then decided to include a photo of the Kardashian/Jenner sisters, who recently dressed up as Victoria's Secret angels for Halloween 2018. The Kardashian/Jenners are some of the most influential people on social media, with Khloe Kardashian, Kendall Jenner, Kylie Jenner and Kim Kardashian being in the top 15 most followed people on Instagram. This means they have a huge reach, with many very young fans looking up to them. 

The third image I used was a picture of Taylor Swift performing at the 2014 Victoria's Secret fashion show. Taylor Swift is a world-famous performing, also with a huge reach including young fans. Using big stars like her in their fashion show would guarantee the VS fashion show to attract more viewers. In the past they have also featured other huge performers such as Justin Bieber, Halsey, Rihanna and Bruno Mars. 

The bottom left image shows a pile of the iconic pink and black Victoria's Secret shopping bags stacked up. I used this image to portray the fact that young people on social media tend to be more materialistic, and that there is currently a culture of 'flexing' where people show off all of their expensive purchases. Obviously the VS bags are very aesthetically pleasing so people feel more inclined to show them off, and young people may be inspired to shop from Victoria's Secret if they see their favourite influencers posting images like these. There is also a huge trend of haul videos on YouTube, where influencers show off their recent purchases. This could also inspire people to shop at particular stores.

Next to this shows a photo of model and reality TV star Kendall Jenner posing in a silk Victoria's Secret robe at one of their recent fashion shows. Kendall Jenner has been walking for VS since 2015, and is a major attraction for fans of Keeping up With the Kardashians fans and just admirers of the model in general. 

Finally, I included a photo of the Victoria's Secret angel Irina Shayk, carrying a handful of Victoria's Secret shopping bags. This again relates to the image of people being materialistic of social media, and especially her fans looking up to her and aspiring to be able to purchase as much Victoria's Secret merchandise as her.