This moodboard is based off of Victoria's Secret's current consumer demographics.

The first image depicts a luxury bedroom. I decided to include this image and it represents the design of the Victoria's Secret stores, with their dark walls, chandeliers and boudoir vibes. It gives the impression that VS tries to attract customers who have these luxury bedrooms, or at least aspire to have them.

The next image to the right shows a group of teenage girls. This is in my opinion the average Victoria's Secret consumer. The stores may be set out to give out a very luxurious impression, however Victoria's Secret almost has an immature feel to it, which is further proven by the amount of young girls who wear the body mists. This is ironic as VS tries to portray itself to be luxury and desirable with a very strong sex-appeal, however this plus the high-prices do not reflect on its consumer demographic.

To the right of this, I have included a photo of a fancy building. This is to re-iterate the high-class/high-end consumer that Victoria's Secret are trying to attract. The photo on the bottom left also portrays the same message. 

The photo of Bella Hadid and Kendall Jenner shows the type of consumer that Victoria's Secret are trying to attract. Kendall and Bella are both millionaire supermodels, and are also both Victoria's Secret Angels. By using people like Kendall and Bella, VS are saying they are the kind of people who both wear and want to wear their lingerie. 

I included another photo of a group of teenage girls to re-iterate the young audience that Victoria's Secret do appeal to. Young people are obviously influenced by people they look up to, and people like Kendall Jenner and Bella Hadid have many young fans. When these young people see these models walking in the Victoria's Secret fashion show and their favourite celebrities performing in the shows, they aspire to be like them and are influenced to endorse the store.

Finally, I have included a photo of a girl who is very fit and toned. This represents the standard of model that Victoria's Secret hires, and therefore the type of consumer they aspire to have. Ed Razek, chief marketing officer said VS do not hire plus-size or transgender models because they spoil the 'fantasy', therefore all of their models are extremely thin and toned.