One of the main selling points of Victoria's Secret is their luxury aesthetic. However, when you look at their instagram page, it is a lot of modelling shoots with white backgrounds and boring compositions. I think they should incorporate the luxury aesthetics of their stores with their instagram page. Whether this be with their models posing in interesting places, or showing off their collections in a fancy room, they should maintain this brand image throughout every platform, not just their stores and editorials. This would give Victoria's Secret a much stronger brand image.

I have included a picture of a group of influencers, as well as famous, transgender influencer Nikita Dragun. At present, the instagram page of Victoria's Secret only includes their own angels, and they do not do collaborations or sponsorships with anybody else. As a way to engage with their audience more, whilst also expanding their reach, Victoria's Secret should engage in influencer marketing. Whether this be reposting images of influencers wearing the brand or doing sponsored posts with influencers and celebrities, Victoria's Secret should definitely capitalise on social media more. 

Finally, I have included a quote about body-positivity. Victoria's Secret features many beautiful, confident women, but they do not do anything to make their audience feel empowered. I think Victoria's Secret should follow in the footsteps of other popular brands such as Boux Avenue and post quotes on their social media that would make their audience feel more positive.