The Ethics of Victoria's Secret
December 30, 2018
Victoria's Secret has always been one of those brands that have an air of mystery about them. Although they may look perfect from the outside, with their superhuman models and polished shows, the reality is far from that.
When researching into the ethics of Victoria's Secret, it was difficult to find things related to the environmental ethics and the manufacturing processes within the company. A lot of this is because there has been no evidence of specific initiatives or processes, for example there has been no evidence of a set greenhouse gas emissions reduction target. Furthermore, we are not able to determine whether Victoria's Secret have been successful or not in reducing emissions as there is no data on the topic. There is also the fact that they have set water reduction initiatives, but with no specific targets. This can be seen as misleading to the public, as it may seem like they are making efforts to reduce water usage, when in reality this may not be the case.
On the other hand, when looking into the social issues of Victoria's Secret, I was overwhelmed with the number of articles bashing the ethics of the company. From accusations of racism and cultural appropriation, to the recent words from Ed Razek, chief marketing officer, the list goes on and on. This will definitely be something to research further in my project, as in recent years the image of Victoria's Secret in the eyes of the public has deteriorated due to these scandals.
Finally, I was able to find some ethical alternatives to Victoria's Secret, as shown in my poster. As well as the environmentally ethical alternatives listed above, I also researched into brands such as Aerie and SavagexFenty, which promote body positivity and inclusivity in a way that Victoria's Secret fail to do so.
Sources:
https://goodonyou.eco/how-ethical-is-victorias-secret/
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