Appendix

Appendix A - Survey of 100 people: would you still buy from Victoria's Secret knowing they don't use transgender or plus-sized models?

Appendix B - Survey of 1,460 people: where underwear, nightwear and loungewear was purchased in the last 12 months. Dover, S. (2018, Mintel Academic)

Appendix C - The shift towards online purchasing. Dover, S. (2018, Mintel Academic)

Appendix D - Victoria's Secret's Instagram insights - engagement rate, average likes and comments. Data courtesy of phlanx.com

Appendix E - Photo taken in a Victoria's Secret store displaying the quote 'Hello Bombshell!'